Perfect is Overrated. Be Human, Start Small.

The habit builder with no broken streaks, no guilt, no quitting. Just tiny habits that actually stick.

✓ Backed by neuroscience ✓ No streaks, no shame ✓ Free to start
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You've tried every habit app.
They all make you feel worse.

😰

"I broke my streak"

You miss one day and the guilt makes you quit entirely.

😫

"It's too much"

30-minute workouts sound great until you have 20 minutes.

😔

"I keep failing"

You have a master's degree but can't maintain basic habits.

Sound familiar? Your brain isn't broken.
The apps are.

StartTiny: Built for imperfect humans

Four principles that actually work with your brain:

Absurdly Small Habits

"Put on shoes" not "Work out 30 min"
If it feels like a chore, it's too big.

Just 5 Minutes

Stop or continue after 5 min—both are wins
Starting is the hardest part. We focus there.

Expect to Skip

Set 6 habits, complete 4-5 daily
Missing 1-2 is BUILT INTO THE PLAN.

Celebrate Starting

Started = Success (finishing is bonus)
The victory is showing up, not perfection.

Three steps. Zero pressure.

1

📝 Set 4-6 tiny habits

Link each to something you already do:
"After I make coffee, I'll put on my workout shoes"

2

⏱️ Commit to 5 minutes per habit

Get a gentle reminder. Start the timer.
Stop after 5 min (or keep going—your choice).

3

📊 Track what you START, not finish

At day's end: "Started 4/6 today? Perfect."
No guilt. No broken streaks. Just progress.

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Backed by science, not motivational quotes

🧠

Activation Barrier

Starting a task uses more mental energy than continuing it. Tiny habits bypass this neurological resistance.

— Dr. Andrew Huberman, Neuroscientist

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Hebbian Learning

"Neurons that fire together, wire together." Habit stacking creates automatic neural pathways.

— BJ Fogg, Stanford Behavior Scientist

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Permission to Fail

Perfectionism creates anxiety that blocks action. Expecting imperfection reduces psychological barriers.

— Cognitive Behavioral Therapy Research

Stop feeling guilty about "failing" at habits.
Start showing up imperfectly.

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  • Founding member pricing
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